Instagram Reels е най-новото добавяне в мрежата на Instagram за привличане на аудитория и драстична активност на марката. Подаването на креативно съдържание е ключово за разширяване на брандирането и за привличане на аудитория. Долу са 21 нови идеи, които можете да използвате, за да повишите активността на марката Ви чрез Инстаграм Рилс:
1. Създайте кратко турне за производство на Вашите продукти.
2. Организирайте актуално възпитание със снимка или видео открито за аудиторията, за да дарите креативни идеи за брандиране.
3. Снимайте визуална утрешна пътна разказка или някакво друго същностно съдържание за брандиране.
4. Създайте няколко кратки въпросника за брандиране, които ще ви помогнат да разберете онанова, която аудиторията Ви иска да чуе.
5. Промотирайте най-новите промоции, конкурси и игри чрез Инстаграм Рилс.
6. Организирайте твитър чат дискусия, която включва и активността на вашите фенове.
7. Споделете кратки видео уроци за използване на продуктите си или за правилната употреба.
8. Направете лично интервю с точката на гледане на ползващите вашите продукти и името на марката и ги активирайте.
9. Организирайте демонстрации на единен рецепт за подготовка на културен продукт и продукти на продуктите Ви.
10. Промотирайте имидж видео, съобразени с дизайна на марката Ви.
11. Организирайте виртуално Q&A с командата Ви или с представители на брандовете, за които работите.
12. Създайте визии относно процеса на производство на продуктите Ви.
13. Организирайте дискусионна програма за благоустройството на използваните продукти, при която да участвате и аудиторията ви.
14. Създайте игри за ангажираност на брандовете, като заредите предизвикателство с хаштаг или демонстрирайте Фен Арт, създаден чрез продуктите Ви.
15. Промотирайте интервютата, които правите с централните брандови представители.
16. Споделете видеоклиповете, п
As one of the latest tools in the arsenal of Instagram, Instagram Reels has proven itself to be a great way of efficiently utilizing the platform to reach new audiences and create meaningful engagement with customers. To make the most out of this short-form content, brands need to come up with new and innovative ideas for Reels — and here are 21 such ideas to help you get started.
1. Showcase the history of your brand. Let your followers know about your roots, what inspired your brand, and the journey it has taken over the years.
2. Create low budget tutorials. While more complicated tips and tricks may require pricier equipment, many everyday lessons can still be shared and understood by your audience.
3. Introduce your staff. Put faces and names to the behind-the-scenes individuals that make your business run.
4. Make creative product demos. Show off products in unexpected and innovative ways, such as using found objects or props to showcase their features.
5. Offer DIY guidelines. When appropriate, provide step-by-step instructions to help your followers create something with the products they purchase from you.
6. Demonstrate how to use your products with other brands. Some industry features may require you to collaborate with another brand in order to offer helpful demonstrations to customers.
7. Make fun outtakes. Show off blooper reels of yourself, your staff, and even customers, to give a more “human” face to your brand that shoppers can relate to.
8. Conduct Q&A sessions. Feature multiple members of your staff during short Q&A sessions and ensure that the questions can be answered in a timely manner.
9. Feature customer stories. Showcase how real customers have been using your products or services in unique and interesting ways.
10. Re-create old commercials. A fun way to engage your audience and build nostalgia is by recreating classic commercials and promotions featuring your own products and services.
11. Answer questions about new releases. Make sure to keep your followers in the loop by providing clear answers to questions they might have about newly released products and services.
12. Provide helpful “how-tos“. Share tips and tricks on common topics, and use those sessions to promote your product or services at the same time.
13. Unboxing videos. Remove any mystery by giving your followers a look into what they can expect before they make a purchase.
14. Throwback Thursday. Emulate timeless trends by posting throwback pictures or videos related to your brand, your products, or even your staff members.
15. How it began. Offer an exclusive look into the history of your brand and services, including how you first got started and what philosophies you base your decisions on.
16. Use polls and surveys. Keep an ongoing dialogue with your customers by releasing polls and surveys periodically to encourage feedback from your audience.
17. Behind the scenes. Put your audience behind the scenes and give them an exclusive glimpse into what a day in the life of your business looks like.
18. Feature tutorials from influencers. Get influencers to show off how they’re using your products or services, and feature those videos as part of your own Reels content.
19. Introduce related products or services. Give potential customers an idea of what they might get if they’re on the fence about your products or services.
20. Ask for feedback. Stay in tune with what your followers want, and ask them directly what they’d like to see in the future.
21. Share feedback you’ve received. Put in a good word for your business by featuring positive reviews or comments you’ve received from customers or influencers in your Reels.
These 21 ideas are just the start of what you can do to ensure meaningful brand engagement with Reels — remember to be creative, always have a purpose, and enjoy what you do. Good luck!